Contract for enabling works awarded to Dutch Foundation

ETA Star has awarded a AED 19.7 million contract to Dutch Foundation & Concrete Processing Co. to carry out enabling work on The Summit, a 38-storey commercial and office tower located between Dubai Media City and Dubai Marina on Sheikh Zayed Road.

Under the contract, Dutch Foundation will handle all aspects related to the enabling package of the project, which include design, approval, supply, installation, guarantee and maintenance. The enabling work will cover mobilization shoring, earthwork, excavation, dewatering, piling work and testing, among others.

Abid A. Junaid, Executive Director, ETA Star, said, “We have worked with Dutch Foundation in other projects and we are very satisfied with the results. ETA Star is again looking forward to another fruitful collaboration in another very ambitious venture, The Summit, which is a first-of-its-kind condo office concept. This is a very crucial stage in the project as the enabling work will lay out the foundation of The Summit. We are confident that the Dutch Foundation will do a splendid job, which is why we are very pleased to award the enabling contract to them, knowing that we are also bringing a reputed name into this prestigious project."

Dutch Foundation will complete the enabling works in 175 days. It will also oversee the dewatering, which will be carried out by a sub-contractor for a contract valued at AED 500,000.

ETA Star presents 2nd Annual Star Select awards

ETA Star, recently presented the second annual ‘Star Select’ Awards to chosen partners and sales agents at a grand function held at Marriott Courtyard Hotel in Dubai.

The ‘Star Select’ Club instituted in 2006, is an exclusive channel management initiative for select selling partners. The year-long program aims at strengthening ETA Star’s partner relations while the Star Select awards reward the best performing sales agencies and individual sales agents.

Abid Junaid, Executive Director, ETA Star, said, “All our sales agents have done a remarkable job in 2006 which helped us achieve significant growth. It is the determined efforts of both individual sales agents and agencies that have helped us consolidate our market presence in the UAE. We appreciate and congratulate our sales agents who have performed beyond expectations and we are determined to homour all our promises under the program and are sure they will carry forward this momentum in 2007 as well.”

Global Homes which won the coveted Most Outstanding Agency award was presented with ten holiday voucher for three days and two nights stay at the luxurious Taj Exotica Resort, Goa. Other winners in this category included Ariha Commercial Brokers, Milan Real Estate, Gowealthy.com and Richmond Trading. Sofia Zigangirova of Global Homes was named as the Most Outstanding Individual Agent.

ETA Star Select 2nd Quarterly Rally held

The 2nd ETA Star Select Club Quarterly Rally was held on 31 October 2006 at the Shangri La and was yet again dominated by the performance of Stars Dome Real Estate for winning major awards as well as the Milestone award of 10 laptops after producing sales of more than AED 100 Million.

The second quarter of ETA Star Select Club has been the most successful quarter ever with most members achieving significant sales in all projects especially of the The Summit and The Grandeur Residences.

At the Rally, awards were given for more than 14 categories including ?Best Advertising campaign? ?Highest Sales (Units) ? ?Best Newcomer?. ?Star Corp?, the newly formed Corporate Sales cell was introduced to the audience. An ADCB finance promotion scheme for The Centrium & Liberty House was also announced. The award function was preceded by a Marketing Perspective presentation by Shyam Sunder, Manager Marketing and concluded with a Live Band performance by The Usual Suspects.

Mediaedge cia signed-up by ETA Star

Mediaedge cia, one of the largest media agencies in the Middle East and part of WPP, the world’s largest advertising group has been signed-up by ETA Star Properties at their Agency on Record for all their media planning and buying needs. The decision on the agency was a result of a month-long pitch process which included Mindshare and incumbent agency, Initiative.

According to Sr. Marketing Manager, ETA Star Properties, Shyam Sunder “ We at ETA Star Properties and the Corporate Communications division of ETA Ascon & Star Group were looking at consolidating our media activities from 2007. Mediaedge won the pitch comfortably due a lot of synergies in their strengths and our requirements. We were impressed with your pioneering efforts, research tools and 360 degrees capabilities. More than anything, their strengths in the Print & Outdoor mediums was what swung the decision iin their favour. We hope the ETA Group benefits from these strengths”.

Mediaedge:cia (MEC) is the first global communications planning and implementation agency. Their network boasts of 4,000 people who work with local, regional and global clients from 199 offices in 79 countries. In the Middle East, MEC has 16 offices in 13 countries with more than 150 professionals. MEC has a philosophy of "Active Engagement " which is a consumer-centric approach to communications planning. MEC gets consumers actively engaged with brands leading to relevant awareness, deeper relationships & stronger sales. MEC Middle East has carried this philosophy forward to deliver communications planning solutions which are result oriented and are proven to have worked.