Mediaedge cia, one of the largest media agencies in the Middle East and part of WPP, the world’s largest advertising group has been signed-up by ETA Star Properties at their Agency on Record for all their media planning and buying needs. The decision on the agency was a result of a month-long pitch process which included Mindshare and incumbent agency, Initiative.
According to Sr. Marketing Manager, ETA Star Properties, Shyam Sunder “ We at ETA Star Properties and the Corporate Communications division of ETA Ascon & Star Group were looking at consolidating our media activities from 2007. Mediaedge won the pitch comfortably due a lot of synergies in their strengths and our requirements. We were impressed with your pioneering efforts, research tools and 360 degrees capabilities. More than anything, their strengths in the Print & Outdoor mediums was what swung the decision iin their favour. We hope the ETA Group benefits from these strengths”.
Mediaedge:cia (MEC) is the first global communications planning and implementation agency. Their network boasts of 4,000 people who work with local, regional and global clients from 199 offices in 79 countries. In the Middle East, MEC has 16 offices in 13 countries with more than 150 professionals. MEC has a philosophy of "Active Engagement " which is a consumer-centric approach to communications planning. MEC gets consumers actively engaged with brands leading to relevant awareness, deeper relationships & stronger sales. MEC Middle East has carried this philosophy forward to deliver communications planning solutions which are result oriented and are proven to have worked.
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